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Designed to Get Dirty: How McRey Motocross Is Rewriting the Rules of Women’s Gear—and the Culture Around It

In the world of motocross, where grit meets gear and adrenaline fuels identity, two sisters from Northern California are kicking up more than just dust. Paige and Kelly McReynolds didn’t just launch a brand—they launched a movement. One that’s equal parts sass and soul, stitched together with leopard print, sparkly gold, and a whole lot of purpose. Welcome to McRey Motocross: women’s gear designed to get dirty – and look damn good doing it.

Photo courtesy Kelly & Paige McReynolds, MCREY Motocross

Like many great origin stories, McRey began with frustration. After a crash left Paige’s jersey shredded, she discovered the replacement was discontinued—and worse, matching pants were now a must-buy. Cue the whiteboard session. Within an hour, the sisters had a name, a slogan, and their first sketch. McRey Motocross was born.

Raised in a family that rotated sports with the seasons—wakeboarding in summer, snowboarding in winter—the sisters were no strangers to adventure. But dirt biking was different. It was theirs. And when they realized they could ride solo, wrench solo, and dream solo, they knew it was time to build something bigger.

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Neither Paige nor Kelly studied fashion. But they did study life. Paige, a communications major with a knack for storytelling, built the McRey website from scratch. Kelly, a psychology major and former counselor, brings empathy and insight to every design decision. Together, they’re the yin and yang of McRey—sassy and independent meets gentle and loving.

Their gear reflects that balance. Jerseys with side snaps for easy layering over protective gear. Pants with high waists and stretch panels that accommodate real bodies—not just idealized ones. And designs that feel familiar, like something already in your closet, but built to ride.

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Paige and Kelly McReynolds - Founders for MCREY Motocross

Shopping for women's motox gear can be frustrating and disappointing—the prints are undesirable and the fit is terrible. We hear you. We are you. Designed to get Dirty! MCREY MX.


Contact: Paige and Kelly McReynolds at info@mcreymx.com | 805-293-1936 | Visit Online!

          Pit Stop Minisode Available  Behind the Scenes Available  

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Ironically, the butterfly logo almost didn’t happen. “We told our designer: no butterflies, no flowers, nothing girly,” they laughed. But when both sisters independently sketched butterflies into their concepts, the truth emerged – they didn’t know they wanted it until they saw it.

The butterfly now symbolizes everything McRey stands for: transformation, authenticity, and boldness. It’s a nod to their mom, who loves butterflies, and to their own journey—from awkward caterpillars to confident creators. “We hope people see the butterfly and think, ‘I can make that change today. I can be the woman I want to be.’”

McRey Motocross Butterfly Logo

Gear That Work – and Speaks

McRey isn’t just about looking good. It’s about gear that holds up. The sisters tested fabric samples against hot bike pipes, rejected anything that melted, and sourced materials from other sports to find the perfect fit. Their manufacturer had never made motocross gear before—and that was intentional. “We didn’t want anyone telling us, ‘This is how it’s always been done.’”

They’re not selling protective gear (yet), but they’re building apparel that works with it—stretchy enough for pads, breathable enough for heat, and durable enough for real-world riding. And they’re dreaming big: gloves, underlayers, helmets, goggles. But for now, it’s one pair of pants at a time.

McRey’s website isn’t just a storefront – it’s a storybook. From playful titles like “VP of Treat Distribution” to heartfelt blog posts, Paige’s writing brings the brand to life. “We’re not just two girls on dirt bikes,” Kelly said. “We think deeply about life, community, and uplifting other women.”

They don’t want to be a trend. They want to be a transformation. And they’re walking the walk – sharing their quirks, their fears, and their triumphs on social media and in their blog. “If we’re going to talk about authenticity, we have to live it,” they said.

McRey Motocross
Photo courtesy Kelly & Paige McReynolds, MCREY Motocross

Inspiring the Next Generation

The emotional core of McRey? The little girls who walk up to their booth and light up at the sight of a butterfly. “It’s made us cry,” they admitted. “That’s why we started this.” They imagine a future where a young girl walks into a store with her family, sees the butterfly, and knows – this is for her. This is her invitation to ride, to explore, to transform.

Beyond the gear and the brand, McRey is a lifeline. “There are days I don’t feel beautiful or enough,” Kelly shared. “But then I remember—I can tie down a bike, hit a jump, land a wakeboard. I’m a badass lady.”

Motorsports, they say, are therapeutic. When you’re on a bike, there’s no room for doubt—just focus, flow, and freedom. “My problems fly away with the dust behind me,” Paige said. “It’s impossible to have a bad day when you’re out with friends, riding, laughing, sitting around a campfire.”

Despite being in a male-dominated sport, Paige and Kelly say they’ve felt overwhelming support. “Maybe a moment or two of sexism,” they admitted. “But mostly? Encouragement, respect, and camaraderie.”

The real challenge, they say, is overcoming imposter syndrome – and building bridges with other women in the industry. “We don’t want to compete. We want to coexist,” they said. “There’s room for all of us.”

What’s Next for McRey?

McRey’s first jerseys are set to launch by mid-April. After pandemic delays and production hurdles, the sisters are ready to fire dance through the finish line. And they’re not stopping at motocross. Their goal? To open up the entire extreme sports world to women – with gear, community, and confidence.

They’re also planning youth kits next, and eventually gear for four-wheel sports – once they can hire specialists who live and breathe those disciplines. “We want to do it right,” they said. “With real insight and real representation.”

McRey Motocross Logo


Guest Co-Host: Daniel Stauffer

In case you missed it... be sure to check out the Break/Fix episode with our co-host.
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Daniel S
Daniel S
...damn!, they found me again, back to the bunker...

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