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From Havana to Le Mans: Ruben Sanchez’s Journey Through Racing History

... share in Ruben Sanchez’s life long passion for Motorsport.

In the golden haze of motorsports nostalgia, few stories shine as brightly as Ruben Sanchez’s. Born in Cuba and raised in the shadow of revolution, Ruben’s life has been a high-octane blend of family, resilience, and racing glory. His journey – from a toddler tugging on a Buick’s column shifter to standing in the pit box at Le Mans – is a testament to the enduring power of passion and the bonds forged through motorsport.

He’s a “Porsche Guy” since the beginning and continues to be a Porsche fan since his first LeMans in 1976.

Ruben’s earliest memories are steeped in motion. At just 14 months old, he accidentally rolled his grandfather’s Buick down a hill – an omen, perhaps, of the speed-driven life to come. But Cuba in the 1960s was no playground. Under Castro’s regime, Ruben’s family lost everything when they fled the country. Sponsored by relatives, they spent two years in Spain before finally settling in the United States in 1969. “We left with nothing,” Ruben recalls. “They stripped you down to your clothes. Gold chains, property, everything—gone.”

Photo courtesy Ruben Sanchez

In 1976, Ruben’s grandfather passed away, and his cousin Diego Febles  – an avid racer who had fled Cuba decades earlier – invited Ruben to join the family’s privateer Porsche team at Le Mans. At just 11 years old, Ruben found himself in the pit box, helping with tires and soaking in the gritty, grassroots atmosphere of endurance racing.

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The car? A Porsche 934 RSR, formerly a Brumos machine purchased from Peter Gregg. Painted in red, white, and blue, it bore the word “Puerto Rico” on the nose and a cheeky “Made in Jacksonville, Enjoyed by Puerto Ricans” on the tail. “It was amateur hour,” Ruben laughs. “But we were passionate. We worked hard, scraped together money, and made it happen.”

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Ruben Sanchez - Chief Marketing Officer for Automobile Club de l'ouest (ACO USA) 

Head of marketing and social media for the ACO USA. Become part of the Legend.


Contact: Ruben Sanchez at r.sanchez@aco-Le Mans.org | N/A | Visit Online!

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Ruben returned to Le Mans in 1980, again with Diego’s team. Though they crashed in the 15th hour, the experience left an indelible mark.

Photo courtesy Ruben Sanchez

Over the decades, Ruben has attended more than 20 Le Mans races, witnessing legends like Paul Newman, Derek Bell, and Jackie Ickx in action.

Photo courtesy Ruben Sanchez

He even had a chance encounter with Ickx years later at an airport (above), leading to a two-hour conversation that spanned decades of racing memories. “He was humble, gracious—everything you’d hope a legend would be,” Ruben says.


From Momo to Offshore Boats

Ruben’s career has been as eclectic as his racing resume. He ran a chain of tire stores, sold Momo wheels like hotcakes, and eventually became Director for Latin America and the Caribbean for Momo. Working closely with Giampiero Moretti, Ruben found himself in the thick of IMSA racing, supporting cars like the Ferrari 333 SP and Porsche 962.

Ruben was part of the team that helped launch MOMO in the United States. Based out of Florida he brought the classic “IDEA” MOMO wheel to market. This wheel was unique in that the colored bands could be changed to match the color of the vehicle!

“I sold more Momo Idea wheels than anyone,” he says. “That got me invited to the office, and the rest is history.” He also crewed offshore powerboats, winning the Peace Sportsman class in Key West in 1987 with Jack Roush-powered Fords – one of the few teams not running Chevy big blocks.

Ruben’s personal garage tells its own story. His first car, a Porsche 914, still lives on as his race car. Over the years, it’s evolved into a radical track machine: fiberglass bodywork, swan-neck wing, enclosed cockpit, and a short-stroke 3.2L six-cylinder engine. “It’s almost a Le Mans prototype now,” he jokes. “I’ve had it since I was 16.”

He’s also driven a Martini-liveried Porsche 917, a Ferrari 312PB, and even a Porsche 962—though always with reverence and restraint. “These cars aren’t mine,” he says. “I respect them too much to push them in anger.”

Photo courtesy Ruben Sanchez

Ruben’s story is more than a motorsports memoir – it’s a living archive of grassroots racing, family legacy, and the evolution of endurance competition. From the smoky garages of 1970s Le Mans to the polished paddocks of modern GT racing, he’s seen it all. “I’ve always loved things that move fast,” he says. “Cars, boats, planes—it doesn’t matter. If it goes, I’m in.”

And through it all, Ruben remains a steward of motorsports history, sharing stories that connect generations and inspire the next wave of petrol heads.


Guest Co-Host: Mike Carr

In case you missed it... be sure to check out the Break/Fix episode with our co-host.
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And returning with me to co-host this episode is Mike Carr, who some of you might remember from our Randy Lanier and Bob Garretson episodes. 


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Mike C
Mike C
Sports Car Racing enthusiast with a passion for the golden era of IMSA, Camel GT and TransAm series.

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