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The Pope of Plastic: Rick Schad’s Journey from T-Shirts to TikTok Stardom

From designing iconic Grateful Dead tees to co-founding one of America’s most celebrated concours events, Rick Schad’s creative journey is anything but ordinary. With over three decades of experience across fashion, packaging, toys, and motorsports, Rick has shaped industries—and now, he’s shaping miniature masterpieces as the “Pope of Plastic.”

Photo courtesy Rick Schad

Rick’s professional entry into the car world began with a legendary machine: Ayrton Senna’s rookie Formula One car, the Toleman chassis #2. Despite its reputation as unreliable, this car nearly won the 1984 Monaco Grand Prix in the rain. Rick was tasked with selling it – and he didn’t just list it, he branded it.

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He built a story around the car, created a presentation, and even verified its authenticity against a replica owned by Pink Floyd’s Nick Mason. The clincher? A modified roll bar that matched Senna’s height. Rick’s branding savvy helped sell the car to none other than Zak Brown, who – during the inspection – received the call confirming his appointment as CEO of McLaren F1.

Photo courtesy Rick Schad, The Pope of Plastic

That sale launched Rick into the motorsports world, where he applied his branding expertise to race teams and sponsorships. But his vision didn’t stop there. Inspired by Newport, Rhode Island’s elegance, Rick dreamed up a Pebble Beach–style event on the East Coast. He pitched the idea, built a presentation, and partnered with Audrain Museum founder Nick Schorsch to create the Audrain Newport Concours & Motor Week.

Launched in 2019, it was hailed as one of the most successful first-year automotive events in U.S. history.

Spotlight

Rick Schad - Professional Modeler for The Pope of Plastic

Branding, product, and event design expert with over 30 years of industry experience. I dedicated my life to building a brand new motor week and concours d' elegance. From creating the branding, trophy, sponsors, locations, a-list concerts, TV and radio, celebrities, contract negotiations, and more. Audrain's Newport Concours & Motor Week hosted some of the greatest cars in the world, the greatest brands, and brought in nearly 100,000 people to Newport, Rhode Island. All of this was created from the "napkin sketch" to reality in less than two years, a feat that most people said I could not do, but through perseverance and laser focus I succeeded. I am now on to the next chapter of my career, hoping to achieve the "impossible" again. Who knows where I will land....


Contact: Rick Schad at rickschad@gmail.com | N/A | Visit Online!

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Rick’s artistic roots trace back to childhood. His first model – a Revell submarine in 1975 – was a disaster, but his older brother David was the true inspiration. Forbidden from watching David build, Rick would sneak into his room to study the models and paints. That curiosity became a lifelong passion.

Later, model building became more than a hobby – it became a lifeline. During a battle with alcoholism and depression, Rick returned to the craft. It gave him purpose, structure, and eventually, a community.

The moniker “Pope of Plastic” started as a joke. Rick needed a name for his social media presence and imagined plastic as a religion. Who’d be at the top? The Pope. It stuck – and it became a brand.

On TikTok, Rick found his people. His live builds – three times a day – became must-watch content. Fans tune in like it’s a TV series, watching him unbox, paint, wire, and weather models with precision and personality. They love the realism, the occasional F-bombs, and the shared frustration when a tiny part hits the floor.

Live on Tik Tok, 3x a Day – The Pope of Plastic!

Building Community, One Model at a Time

Rick’s TikTok isn’t just entertainment – it’s therapy, mentorship, and inspiration. Recovering addicts, parents, and curious creatives find joy in his process. Customers commission builds and watch them come to life. Some fans even send him kits he’s always dreamed of building.

His “F-Bomb Marathon” – a 12-hour live build followed by a live auction – drew over 140,000 viewers. He’s built everything from tanks to planes to a 1934 Alfa Romeo Spider, and even a squadron of Harrier jets for the U.S. Marine Corps.

Rick’s bucket list includes a 1:12 scale Bugatti Type 37 and a four-foot Titanic with working lights and steam funnels. With over 100 kits waiting in his studio and a growing fanbase, the Pope of Plastic isn’t slowing down.

Rick Schad’s story is a testament to creativity, resilience, and reinvention. Whether he’s branding a Formula One car, building a concours event, or wiring a model engine live on TikTok, he brings artistry and authenticity to everything he touches.

Photo courtesy Rick Schad, The Pope of Plastic

And if you ask him what the sexiest car of all time is? Ferrari. Every curve, every sound, every silhouette – pure art.


Guest Co-Host: Don Weberg

In case you missed it... be sure to check out the Break/Fix episode with our co-host.
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Don W
Don Whttps://www.garagestylemagazine.com
What's been missing from your Garage? Garage Style Magazine. Don brings a wealth of experience to our media team, and we're thankful to have him on board!

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